Shopping.Complex

The Hyundai Seoul

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The Hyundai Seoul M

clear sky -8.04℃ -13.26℃ 53%
The Hyundai Seoul
Shopping.Complex
108 Yeoui-daero
Yeongdeungpo-gu, Seoul, 07335, South Korea
Directly connected to **Yeouido Station** (Line 5 & 9) via an underground moving walkway (Exit 3). Also accessible from **Yeouinaru Station** (Line 5, Exit 1).
+82-2-767-2233
Mon closed
**Mon-Thu:** 10:30 AM - 8:00 PM (10:30 - 20:00) | **Fri-Sun:** 10:30 AM - 8:30 PM (10:30 - 20:30) | **6F Dining Alley:** 10:30 AM - 10:00 PM (Last order times vary by restaurant).
**Major Holidays:** Closed on New Year's Day, Seollal, and Chuseok holidays.
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cultural events
experience program
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Overview

Opened in 2021, The Hyundai Seoul is Korea's largest and most innovative department store, redefining the retail experience with its "Eco-friendly" and "Future-oriented" design. It features a massive indoor garden called 'Sounds Forest' and iconic glass ceilings that allow natural sunlight to reach every floor, prioritizing customer relaxation over dense retail space.

Representative brands and PB brands

A destination for Gen Z and Millennials, featuring trendy pop-ups and luxury labels:

  • **Creative Ground (B2):** A hub for trendy K-fashion and streetwear brands like Matin Kim, Marithé François Girbaud, and PEER.
  • **Luxury & Fashion:** Houses global luxury brands (Gucci, Prada, Saint Laurent) and exclusive "Clean Beauty" curators like BeCLEAN.
  • **Sounds Forest (5F):** A 3,300 sqm indoor park with live trees and grass, hosting seasonal exhibitions and K-pop pop-ups.
  • **ALT.1 (6F):** A specialized art gallery hosting world-class exhibitions.
signature products
  • **Exclusive Pop-up Merchandise:** Limited edition items from rotating K-pop, character, and luxury pop-up stores.
  • **Clean Beauty Curations:** Eco-friendly and vegan cosmetics found at BeCLEAN.
  • **Curated Lifestyle Goods:** High-end home decor and tech gadgets at HBYH.
signature foods
  • **Tasty Seoul (B1):** Korea's largest food hall, featuring famous local eateries like **Camel Coffee**, **Cafe Layered (Scones)**, and **Old Ferry Donut**.
  • **EATALY:** An authentic Italian food market and restaurant offering premium pasta and pizza.
  • **6F Dining Alley:** Premium dining options including **SMT Lounge** and various high-end Korean and Asian cuisines.
  • **Waterfall Garden Cafe:** Enjoy coffee with a view of the 12-meter indoor waterfall.

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