Sungsimdang

Korea's Legendary Local Bakery

Sungsimdang is not just a bakery; it is a culinary institution and a source of great local pride in Daejeon. Founded in 1956, it is one of the few regional bakeries to achieve **national fame** without ever expanding into Seoul, maintaining its focus and quality in its hometown.

The Must-Try Signature Breads

Visitors often travel specifically to Daejeon to try Sungsimdang's two most famous creations. Be prepared for a crowd, as lines often stretch out the door, especially on weekends:

• Twigim Soboro (Fried Streusel Bread): This is their undisputed champion. It's a sweet, crispy streusel bread that is deep-fried, resulting in a unique texture that is crunchy on the outside and soft and rich on the inside. It’s best eaten fresh.
• Pantarong Buchu Bread (Sticky Leek Bread): A savory alternative, this soft, slightly sticky bread is filled with a creamy mix of Korean chives (leeks) and egg. It offers a comforting, savory flavor unique to the bakery.

The Experience and Atmosphere

The store itself is a bustling, sensory experience. Even with the crowds, the system is efficient, and the vast array of breads, pastries, and cakes on display is impressive. Sungsimdang is celebrated not only for its delicious products but also for its commitment to the local community and its high-quality standards that have remained consistent for decades.

"A visit to Daejeon is incomplete without a stop at Sungsimdang. It’s a bakery that perfectly represents the flavor and generosity of a great local business. The Twigim Soboro is truly worth the hype and the wait—it's a little piece of Korean food history in your hands."