Lotte World Tower

Overview

Lotte World Tower is the tallest building in South Korea (555m), standing as a global landmark in Seoul. This 123-story skyscraper integrates a luxury hotel (SIGNIEL), premium office spaces, and the Lotte World Mall. It offers a vertical city experience with world-class shopping, entertainment, and a breathtaking observatory with panoramic city views.

Representative brands and PB brands

Featuring an extensive collection of luxury and lifestyle labels:

• **AVENUEL:** One of the largest luxury department stores in Korea, housing Hermes, Chanel, and Louis Vuitton.
• **SIGNIEL Seoul:** A 5-star luxury hotel occupying floors 76 to 101, offering ultimate hospitality.
• **Lotte World Aquarium:** A massive urban aquarium featuring diverse marine life and the longest underwater tunnel.
• **Lotte Mart & Hi-Mart:** Premium grocery and electronics sections located in the basement levels.

signature products

• **Seoul Sky Souvenirs:** Exclusive observatory-themed merchandise and high-end tower miniatures.
• **Luxury Goods:** Limited edition collections from high-end fashion houses at Avenuel.
• **Premium Cosmetics:** Specialized beauty curations at the flagship Lotte Duty Free.

signature foods

• **STAY by Yannick Alléno (81F):** A Michelin-starred modern French restaurant with stunning views.
• **Gordon Ramsay Burger:** The first location in Asia, offering premium gourmet burgers.
• **Sky 31 Food Avenue:** A high-altitude food court providing a wide range of cuisines with a sky view.
• **BICENA (81F):** Michelin-starred premium Korean dining focused on traditional flavors.